IPG Mediabrands India

MUMBAI: Shashi Sinha, chief executive officer at IPG Mediabrands India, has been unanimously elected as the new chairman of the Broadcast Audience Research Council by the BARC India board following its meeting held here Friday. 

Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC. He takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., who successfully served as the chairman for the last three years, the company said in a press statement.