NEW DELHI: Leading Indian air cooler brand Symphony Limited has roped in cricketers Harbhajan Singh and Shikhar Dhawan for a unique AI-led nationwide initiative.
The brand has partnered with Rephrase AI to create hyper-personalized video films for over 2,300 retailers across India. This is the first time in the consumer durables industry that a brand has leveraged artificial intelligence and initiated geo-targeting for each retailer. The videos will witness the cricketers appreciating dealers for their constant support and efforts for providing great customer service.