NEW DELHI: Homegrown wearable and audio brand Fire-Boltt Monday announced former Team India cricket captain Mahendra Singh Dhoni as its new brand ambassador.
Dhoni is the latest addition to Fire-Boltt’s highly aggressive marketing & endorsement plans for India. The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again asserted the top spot in the Indian smartwatch market with a claimed market share of 28%.
