ICC T20 World Cup 2022 Advertising Report

MUMBAI: TAM Sports has released the ICC T20 World Cup 2022 Advertising Report.

The report attempts a comparitive analysis of the ICC T20 World Cup 2022 and the ICC T20 World Cup 2021. Both events had a total of 45 matches respectively (though 3 matches of the 2022 edition were abandoned without a ball being bowled). It bears noting however, that the 2021 edition was showcased on 17 channels of host broadcaster Star India, while for the 2022 edition, the number of channels covering the mega tournament was 14.