Federal Bank Kochi Marathon

MUMBAI: A full marathon at the height of summer will serve the "objective of promoting public health and physical fitness"? 

That is precisely the pitch being made by CleoSportz, a joint venture of Cleonett and SportzPRO, which has announced the first Federal Bank Kochi Marathon on May 1. 

The stated long-term objective of the marathon is to "promote Kochi as a sports tourism destination".