Marketing

MUMBAI: Tablez, a leading organized retail group, has partnered with the French global sporting retailer, GO Sport, to open the first sports superstore in India at Seawoods Grand Central Mall, Navi Mumbai. The brand will host a multitude of sports brands under one roof, making it the first multi-sport and multi-brand destination for sports enthusiasts. The store was inaugurated by cricketers Surya Kumar Yadav and Aditya Tare.

Sep 18, 2018 13:09
MUMBAI: WPP, the world’s leading communication services company has appointed Mel Edwards as the global CEO of Wunderman, its digital agency. Edwards will be replacing Mark Read, who was elevated to the position of CEO at WPP, Exchange4Media reports.
Sep 15, 2018 12:09
MUMBAI: Motivator, one of the subsidiary firms of Group M India, has appointed Mausami Kar as its managing director effective 1 October. She is said to be the agency’s first-ever MD who is a woman and will work directly under Sameer Singh, CEO of GroupM- South Asia.
Sep 10, 2018 17:09
BENGALURU: The Samsung-owned technology firm Harman named Indian badminton ace PV Sindhu as brand ambassador Monday for its new range of specialized sports range of earphones, JBL Endurance. The range includes four new earphones - RUN, SPRINT, JUMP and DIVE. 
Sep 01, 2018 16:09
PUNE: Former India captain MS Dhoni continues to be a huge favourite amongst marketers in the country and abroad as well as he has signed a 3-year deal with German cybersecurity company, WardWiz worth Rs 150 million, Economic Times reports. WardWiz has its India operations in the city of Pune and offers security solution products for both PCs and mobiles.
Aug 31, 2018 13:08
MUNICH: DFL, the governing body of German football has distributed a total of $1.38 billion (1.18 billion euros) from media rights and marketing this season across 36 first and second division Bundesliga teams.   
Aug 29, 2018 14:08
NEW YORK: D.C United, the Major League Soccer (MLS) team that represents the American capital city, Washington D.C have announced that it has joined hands with global sports and entertainment agency, Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.
Aug 29, 2018 13:08
NEW YORK: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Jan 23, 2018 06:01
IT IS VIRAT all the way. Good, bad, and ugly. Let us start with the good. The Indian skipper has swept the annual ICC awards, being named as both the cricketer and captain of the year. He became only the fourth Indian to win the Sir Garfield Sobers Trophy for Cricketer of the Year, and the ODI Cricketer of the Year award. ICC has also picked him as the captain for the Test and ODI teams of the year.
Nov 21, 2017 10:11
MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years. Alcis  will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.
Nov 06, 2017 11:11
MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.