MUMBAI: Bus ticketing platform redBus has named Indian cricket superstar MS Dhoni as its brand ambassador.
Dhoni will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional concept for the brand.
While redBus commands a strong foothold in the Indian online bus ticketing segment, it is looking at strengthening its relationship with its patrons, while also reaching out to a large group of potential customers. The company is looking to leverage Dhoni's popularity to engage with a national audience.