MUMBAI: The ICC Men’s T20 World Cup 2021 may be proving a damp squib for the Star Network in the wake of the Team India flop show, but the host broadcaster of the event had registered a cumulative reach of 238* million till last week (qualifiers + first 12 games of Super 12 stage).
Overall consumption in the opening stage, dominated by the high-octane India-Pakistan encounter, reached 47 billion minutes (qualifiers + first 12 games of Super 12 stage).