Nielsen

June 24: A new study shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including fantasy games.

In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.

Sep 17, 2020 19:09
EMERYVILLE, Calif.: Gracenote, a Nielsen company, is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV providers can now seamlessly connect fans to live games and related content available across different over-the-top (OTT) sources. 
Jul 10, 2020 18:07
MUMBAI: The fallout from global industry data major Nielsen's announcement earlier this week of plans to “exit several smaller, underperforming markets and non-core businesses” has had an immediate negative impact in the Asia Pacific region with the closure of the India and Singapore offices of Nielsen Sports. In a related development, the South Africa office of Nielsen Sports has also got the chop.
Jun 17, 2020 21:06
LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
Feb 21, 2020 16:02
MUMBAI: Nielsen has announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as chief growth officer and president, international.
Oct 25, 2019 16:10
MONACO: Statistics, provided by Nielsen, show that 66% of the population are interested in at least one women’s sport, and that 84% of general sports fans are interested in women’s sports. There is also currently a 37% growth in the annual number of women’s sport sponsorship deals being announced.
Apr 27, 2019 15:04
MUMBAI: Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands”. Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year.