LONDON: Formula 1 and Designer Parfums Sunday announced a license deal that sees Designer Parfums become the first ever official perfume partner of Formula 1.
The news, which follows last month's announcement that CAA-GBG Global Brand Management Group, the world's premier brand management company and a subsidiary of Global Brands Group, partnered with Formula 1 to grow their global audience and improve the overall fan experience.
For Designer Parfums, the deal that adds to its growing lifestyle and celebrity portfolio.