LONDON: LaLiga giants Real Madrid have retaken the crown as the world’s most valuable football brand, according to the latest report by independent brand valuation consultancy Brand Finance - Football 50 2019.
With a brand value of €1.646 billion, the club is ahead of a peer group of €1 billion-plus brands that includes Manchester United (€1.472bn), Barcelona (€1.393bn), Bayern Munich (€1.314bn), Manchester City (€1.255bn), and Liverpool (€1.191bn).