Procter & Gamble

NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer. 

The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.

Consistent with its other major sports partnerships, P&G plans to not to just engage with fans, but also collaborate with MLS on efforts to support local communities and "increase equity in sports and society". 

Jul 22, 2020 18:07
LAUSANNE: As the world marks one year to go until the Olympic Games Tokyo 2020, the International Olympic Committee (IOC) and Procter & Gamble (P&G) have affirmed the company’'s commitment to the Olympic and Paralympic Movements with confirmation of its Worldwide Partnership for the next four Olympic and Paralympic Games. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Jun 13, 2019 14:06
CINCINNATI: Global FMCG behemoth Procter & Gamble, in partnership with the Tokyo 2020 Organizing Committee and the International Olympic Committee (IOC), Wednesday announced that for the first time in Olympic and Paralympic Games histories, all medal podiums will be created entirely from recycled materials – and consumers can directly contribute.