licensing partnership

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Feb 14, 2023 20:02
Topps, a part of Fanatics Collectibles, the physical and digital trading cards and collectibles company within Fanatics, Inc., announced Tuesday that it has become the new 24H Le Mans official licensed partner.  As a part of the partnership, Topps will provide exclusive trading cards from the iconic motorsport event. 
Oct 11, 2019 08:10
BERLIN: Stryking Entertainment (a subsidiary of Animoca Brands) and leading German football club FC Bayern Munich have signed a licensing partnership to produce and distribute digital collectibles based on FC Bayern players. 
Jul 24, 2019 17:07
LYON, France: Gillette, the world's leading men's grooming brand, Tuesday announced a global partnership with UEFA. The new multi-year agreement will see the brand become the Licensed Shaving Partner of the UEFA Champions League.