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NEW YORK: Hennessy, the world’s best-selling Cognac, and the National Basketball Association (NBA) announced a multiyear partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.
For more than 250 years, Hennessy has celebrated those who push the limits of potential through it’s “Never stop. Never settle.” ethos and will continue this tradition by celebrating the spirit of the NBA.