Official Chocolate of NASCAR

DAYTONA BEACH, Fla.: NASCAR and Mars, Incorporated Wednesday announced a multi-year extension, continuing the iconic candy manufacturer’s long-standing partnership and designation as the “Official Chocolate of NASCAR”. 

The renewed agreement ensures Mars’ various brands remain a race day staple for millions of fans and extends the relationship to more than 20 consecutive years of Official Partnership, highlighted by a fully integrated strategy that activates every corner of the sport.