MUMBAI: Ahead of the Indian Premier League (IPL) 13, official broadcaster Star Sports has rolled out a campaign – ‘Ek Saath Waali Baat’, to create hype about the tourney.
Keeping in mind the ongoing pandemic that has disrupted life across the world, the ‘Ek Saath Waali Baat’ campaign captures the feeling of togetherness while driving the message of hope and support, which has been critical in these trying times.