broadscast partner

MUMBAI: Star Sports, broadscast partner of the Premier Badminton League, is also the title sponsor this year for the PBL, which tipped off in Chennai Monday with the world’s top shuttlers squaring off in India’s largest badminton tournament. 

It was in 2016 when India's lead sportscaster last took up the title sponsor role and the network's brand positioning for this edition of the PBL does not entail any additional financial commitments, SportzPower is given to understand.