YouGov Sport

LONDON: Data company YouGov has appointed Hideyuki (Andy) Hata as senior strategic advisor, YouGov Sport, based in Japan.

In the newly created role, Hata will establish the commercial operations of YouGov’s sports division in Tokyo and build the company’s presence in the wider region, following its affiliate partnership with the Nippon Research Center, Research Live reports.

Nov 26, 2020 19:11
PORT OF SPAIN: The Hero Caribbean Premier League (CPL) saw a 67% increase in television, streaming and digital viewership in 2020, reaching 523.5 million viewers and passing half a billion for the first time in the tournament’s history.  The research was independently compiled by YouGov Sport, a division of SMGInsight, one of the world’s largest and most respected research firms.  
Jan 21, 2020 17:01
LONDON: YouGov, the international research and data analytics group, has brought forward the 100% acquisition of sports media measurement provider SMG Insight and has now been rebranded as YouGov Sport. It has owned a fifth of SMG Insight for the last decade and announced in May 2018 plans to fully acquire SMG Insight.