38 Entertainment Group

LONDON: Wales and Real Madrid winger Gareth Bale has launched a new esports organisation called Ellevens Esports.

The venture is co-owned with 38 Entertainment Group, co-founded by entrepreneur Jonathan Kark and former South African footballer Larry Cohen.

The organisation is starting out in FIFA, having signed a team that will compete in the FIFA eClub World Cup in February. Ellevens Esports is looking to enter Counter-Strike: Global Offensive, Rocket League, and Fortnite in the coming months.