MUMBAI: JSW Steel has roped in cricketer Rishabh Pant as brand ambassador for the company for its JSW ColorOn and JSW NeoSteel products in a three-year endorsement deal.
The company posted on its official Twitter handle the following tweets: "We're ecstatic & overjoyed! Join us in welcoming
@RishabhPant17 to the JSW Steel Family! Here's to the beginning of a great association as brand ambassador for #JSWColouron+ & #JSWNeosteel. #RishabhPantWithJSWSteel"