MUMBAI: The Hero Indian Super League (ISL) is the fourth biggest football league in the world on Instagram, according to a study conducted by Spanish sports business institution Deportes y Finanzas, and accessed by IANS.
India's premier football league garnered 38.1 million fan interactions on Instagram between January 1 and June 30 this year. ISL's engagement on the digital platform is more than double of Italy's Serie A, which could only amass 18.1 million despite housing the likes of Cristiano Ronaldo's Juventus FC and AC Milan.