Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Mar 15, 2022 21:03

Stats Perform and Teads align on global data partnership

NEW YORK: Global media platform Teads has announced a new partnership with sports data provider Stats Perform. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in real-time, within Teads’ high-Attention, inRead, formats.

Mar 15, 2022 21:03

WWE teams up with INFLCR to expand NIL program

STAMFORD, Conn.: WWE Tuesday announced a multi-year partnership with INFLCR, a Teamworks product brand building, content and name, image and likeness (“NIL”) business management platform for college athletes, to increase the scope and scale of WWE’s NIL program called “Next In Line”.

Mar 15, 2022 20:03

Vi partners Nazara for gaming service; esports also in ambit

MUMBAI: Telecom service provider Vodafone Idea Limited has partnered with Nazara Technologies to launched Vi Games on the Vi App. As part of the partnership, Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

Mar 14, 2022 20:03

EV infra provider BOLT is Delhi Capitals principal sponsor

NEW DELHI: BOLT, an all-in-one EV infrastructure provider, announced its appointment as principal sponsor of the Delhi Capitals for the 15th edition of the Tata Indian Premier League. The partnership will have the BOLT brand logo on the leading arm of the Delhi Capitals’ official jersey, as per an official statement.

Mar 10, 2022 20:03

Alfa Romeo 1st F1 team to partner with crypto platform

HINWIL, Switzerland: Alfa Romeo has become the first Formula 1 team to partner with a cryptocurrency platform, teaming up with Singapore-based trading and lending exchange Vauld. Vauld's platform serves users in over 50 countries.

Mar 10, 2022 19:03

Penta partners FEAI to promote grassroots esports

MUMBAI: Gaming and esports company Penta Esports has announced its partnership with the Federation of Electronic Sports Associations India (FEAI), the apex national body for Esports in India, to promote grassroots esports in India.

Mar 10, 2022 19:03

Jaguar unveils its 3rd all-electric virtual gaming sports car

GAYDON, UK: Jaguar has unveiled its third all-electric virtual gaming sports car – the Jaguar Vision Gran Turismo Roadster.

Mar 08, 2022 19:03

AI-centred MRI solution for golfers introduced in Pune

PUNE: Korean medical AI startup PMX, along with Indian partner InMed Prognostics, Monday announced an MRI solution for golfers. The magnetic resonance imaging (MRI) solution was introduced at the Poona Club Golf League (PGL), held here from March 4 to 6. InMed Prognostics is an Indian medical solution company that supplies products to more than 15 hospitals and visual diagnosis centers in India.

Mar 08, 2022 18:03

Rooter bags 1-yr media rights for all of Skyesports IPs

NEW DELHI: Rooter, the game streaming platform, announced today that it had acquired the media rights for all of Skyesports’ IPs in one of the largest media rights deals in esports, for the next one year. Skyesports, the wholly owned subsidiary of Jet Skyesports Gaming Pvt Ltd, is the biggest esports tournament organizer in South Asia that conducts competitions under its self-owned IPs.

Mar 08, 2022 17:03

BNP Paribas Open welcomes 3 new partners for 2022 tourney

INDIAN WELLS, Calif.: The BNP Paribas Open, a combined ATP Masters 1000 and WTA 1000 event, welcomes three new tournament partners as the event got underway Monday at the Indian Wells Tennis Garden – real estate startup Pacaso, women’s health platform Hologic and German luxury carmaker BMW.

Subscribe to Technology