ZEE MEDIA CORPORATION LIMITED (ZMCL) has announced its entry into the gaming and esports sector with the launch of its first competitive tournament, the Zee Media Gaming Tournament: Arena of Champions.
With gaming emerging as one of India’s fastest-growing entertainment segments, this initiative reinforces Zee Media’s ambition to build deeper engagement with Gen Z and millennial audiences, key drivers of India’s digital consumption boom.
The tournament features a prize pool of Rs 10 lakh and will be delivered in partnership with Glazer Games as execution partner and Thryl as the registration platform. Arena of Champions will offer a professional esports experience comprising structured gameplay, live commentary, digital streaming and fan interaction. Registrations open on 3 November.
Indiadotcom Digital Private Limited, a Zee Media company, chief business officer Priyadarshan Garg said, “Today’s youth are active participants in digital culture, shaping communities through gaming, streaming, and interactive engagement. Our entry into the esports space is a strategic step toward creating an ecosystem that connects with this new generation at a deeper, more experiential level. We aim to bring together the scale and credibility of Zee Media with the energy, excitement, and inclusivity of competitive gaming to redefine how entertainment, technology, and participation intersect. This initiative also opens fresh opportunities for brands, partners, and creators to engage with India’s rapidly growing gaming community in meaningful and measurable ways.”
Glazer Labs co-founder & COO Ashish Srivastava added, “Thrilled to partner with Zee Media on their entry into gaming & esports! This is a huge step toward bringing esports to the mainstream and unlocking new possibilities for India’s gaming ecosystem.”
