LAUSANNE: Infront Moto Racing have announced a new collaboration that will see 100%, an independent premium sports brand, become an MXGP official supplier.
100% designs and builds advanced performance goggles and remains a popular choice in the MXGP paddock.
The riders include the likes of Monster Energy Yamaha Factory Racing MXGP pilots Gautier Paulin and Arnaud Tonus along with Standing Construct GasGas MXGP riders Glenn Coldehoff and Ivo Monticelli, plus Valentin Guillod of Team Honda SR, Gebben Van Venrooy Racing’s Calvin Vlaanderen and Stephen Rubini of Honda Assomotor.
In addition to seeing top riders wearing 100% goggles, the three-year deal will see 100% visible at all European MXGP events, with a large inflatable structure visible for the fans at home via MXGP-TV as well as the fans at the track.
At the first two opening rounds of the FIM Motocross World Championship in Great Britain and the Netherlands, there was a 100% display area in the paddock that demonstrated the brands’ new heights in innovation.
100%, based in San Diego, California, is a leading distributor of performance goggles and eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.
The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, 100%® is inspiring a new generation of athletes and asking them: “How much effort do you give?”
