PUMA onboards adidas’ Laurent Fricker to lead Sportstyle business unit
Carlos Alcaraz inks multi-yr deal as Infosys’ global brand ambassador
IMG veteran Chris Guinness exits; Barney Francis upped to chief business officer
Sony unveils ‘blockbuster’ run of Team India action from May to Diwali
SonyLIV appoints Prashant Iyer as head of marketing
Sony Sports Network acquires Indian Football League media rights
dentsu India wins Hell Energy’s integrated marketing mandate
Smriti Mandhana to drive women’s category for Agilitas’ ONE8
Netflix signs on as MI ent partner, bets on short form IPL content
adidas insta post hints at collaboration with Ranveer Singh
DP World Tour links up with Amazon Leo satellite internet
Priority Pass expands Chennai Bulls deal; focus on emerging rugby talent
Japanese gaming giant MIXI enters India with STRIKE WORLD