MUMBAI: Star Sports, India’s leading sports broadcaster, in association with ICC, Thursday launched the campaign anthem ‘Live the Game’ ahead of…

NEW DELHI: The Board of Control for Cricket in India has decided to extend the date for purchasing the Invitation to Tender (ITT) for the right to…

MUMBAI: World Cricket Championship 3 (WCC 3) has announced the first ever in-game integration of Axe Deodorant which is implemented by GroupM ESP…

CHENNAI: High on excitement and expectations, the MRF MMSC fmsci Indian National Car Racing Championship 2021 commences Saturday at the MMRT…

RAWALPINDI: Pepsi has joined hands with the Pakistan Cricket Board as title partner of the National T20. The six-team tournament commenced at the…

LAHORE: TransGroup International has secured the rights for the domestic cricket season 2021-22 after signing-up with the Pakistan Cricket Board…

NEW DELHI: Nike’s newest partnership in its retail transformation journey opens in NCR Saturday. 

Located in the heart of Noida at DLF…

LONDON: IMG and FIFA have announced an agreement to market worldwide media rights for the African qualifiers for the FIFA World Cup Qatar 2022.…

VANCOUVER: Dapper Labs, Inc., the company behind NBA Top Shot and the Flow blockchain, Thursday announced $250 million in new funding. 

MADRID: Dapper Labs and LaLiga Thursday announced a partnership to introduce Official Football NFT Collectible Highlights at scale. 

MUMBAI: Edtech start-up 90+ My Tuition App and protein powder brand Optimum Nutrition have separately announced the signing of Indian wicket-…

DUBAI: Emirates Cricket Board (ECB) and ITW, on behalf of Cricket Ireland, Cricket Scotland, Cricket Namibia, and Cricket Papua New Guinea,…

MUMBAI: Digital sports platform FanCode has bagged exclusive digital rights to live-stream Bajaj Pulsar Everest Premier League 2021 (EPL) in India…

NEW DELHI: Special Olympics International announced that it has received its largest single private gift in the organization's 53-year-old history…

LONDON: Premier League football club Wolverhampton Wanderers has launched its own record label, Wolves Records. 

Wolves have teamed up…

MUMBAI: The Hero Indian Super League (ISL) today announced a landmark partnership with London-based Terra Virtua Limited to launch its exclusive…

LONDON: The MCC on Wednesday announced amendments to the Laws of Cricket to use the gender-neutral terms “batter” and “batters”, rather than “…

MUMBAI: As you sow, so shall you reap? Not quite so when it comes to world cricket's richest T20 tournament, run by world cricket's richest…

MUMBAI: Sony Pictures Networks India (SPN) and Zee Entertainment Enterprises Ltd. (ZEEL) Wednesday announced that they have entered into an…

MUMBAI: Coca-Cola India’s home-grown brand Thums Up has partnered with Indian fast bowler Mohammed Siraj, through its #PalatDe campaign.