adidas insta post hints at collaboration with Ranveer Singh
Puma India launches fan-led merchandise activity with RCB
playR continues merchandise partnership with CSK, Sunrisers; adds LSG
Sony Sports Network acquires Indian Football League media rights
RCB sponsor Sun Pharma launches new brand film to leverage partnership
Delhi Capitals title sponsor Hero Fincorp launches new campaign
Visa, HDFC Bank partner for FIFA WC26 credit card
JSW Sports gets 3-year mandate to transform Bengal Pro T20 League
Netflix signs on as MI ent partner, bets on short form IPL content
DP World Tour links up with Amazon Leo satellite internet
Priority Pass expands Chennai Bulls deal; focus on emerging rugby talent
Japanese gaming giant MIXI enters India with STRIKE WORLD
PUMA onboards adidas’ Laurent Fricker to lead Sportstyle business unit
