CHENNAI SUPER KINGS (CSK) has announced a partnership with Snapchat for its pre-Indian Premier League (IPL) fan engagement event, ROAR 2026, held at the MA Chidambaram Stadium in Chennai.
As part of the collaboration, Snapchat introduced an in-stadium Snap Camera integration, marking a first-of-its-kind activation for an IPL franchise. The feature was displayed on stadium LED screens and experienced by more than 25,000 fans in attendance, enhancing real-time audience engagement through augmented reality (AR).
The partnership extended beyond the stadium to digital platforms. Snapchat enabled creator-led storytelling through its SnapStarSquad initiative, while Snap Map showcased user-generated content from the event. Additional behind-the-scenes moments were shared via CSK’s official Snapchat profile, offering fans deeper access to the team’s activities.
Chennai Super Kings Managing Director KS Viswanathan said the initiative aligns with the franchise’s fan-first approach. “At CSK, our fans are at the core of everything we do, and ROAR’26 was a celebration of that deep connection. We are always exploring ways to elevate the fan experience, both in-stadium and beyond, and Snapchat was a strong strategic partner in that journey,” he said.
He added that innovations such as Snap Camera integration introduced immersive and authentic touchpoints for fans, with augmented reality adding a new layer of interactivity. “The stadium roar was a testament to how successful this partnership really was. We are proud of being the first IPL team to execute this technology in-stadium,” he noted.
The collaboration underscores a growing trend in sports marketing, where franchises are leveraging digital and immersive technologies to bridge the gap between live and online fan experiences.
