DUBLIN: Cricket Ireland has announced a number of new sponsors for its men’s cricket team.
The the front of the jersey features Indian cryptocurrency exchange CoinDCX, while online fantasy gaming brand ‘Playing11’ and sports marketers ‘ITW’ feature on the shirt sleeves.
The first match that the new jersey featured in was the first One-Day International between Ireland men and South Africa men on 11 July.
Dennis Cousins, commercial director for Cricket Ireland, said: “We are delighted to announce this new phase of our partnership today with ITW Consulting, which has introduced two dynamic new brands to the Cricket Ireland portfolio. We welcome both CoinDCX and Playing11 with their first entry into the Irish cricket market and look forward to a successful partnership.”
“Thanks to Bhairav and his team at ITW for working so hard on bringing these established brands to help strengthen and grow cricket in Ireland.”
CoinDCX is growing its footprint in international cricket becoming the main team sponsor for a second full ICC member after Sri Lanka. Through this sponsorship, the brand will look to attract the cricket-loving global and Indian (emphasis ours) audiences. With cricket viewership as the base, the brand aims to reach out to the millennial and Gen-Z populations in the global and Indian subcontinent market.
Sumit Gupta, CEO & co-founder of CoinDCX, said: “This is our third cricket sponsorship this year and we are thrilled to be the Official Jersey Sponsor of Ireland men’s cricket team. The crypto-assets market in India is under-penetrated. The cricket season attracts high viewership from all over India, and we aim to tap potential users through these sponsorships.”
Another brand for whom the highly involved young cricket-watching audience is fantasy gaming application Playing11, which claims over half a million users. Playing11 features on the ‘Lead Arm’ for ODI’s, T20I’s and Tests, and on the ‘Back of Jersey’ for T20Is through the 2021 and 2022 seasons.
Saurabh Jha, CEO & Founder of Playing11, said: “The Playing11 team is very excited to be an Official Partner of Team Ireland for the 2021-2022 season for all home and away matches. Cricket is one of the revered sports not just in India, but across the world. We are very excited by the prospects of this partnership and in other cricket playing countries like Ireland – this partnership offers excellent synergy for Playing11, as we aim to reach out to more users through this association. Playing11 app will continue to be closely associated with Cricket in its different formats, and our aspiration is to capitalise on the following of the Sport, to further our message.”
The third sponsor logo to appear on the jersey is Indian sports consulting and marketing company ITW.
Bhairav Shanth, co-founder & MD, ITW Consulting, said: “We have always believed in global cricket’s tremendous potential beyond the major cricket playing countries and it’s a thrill to be walking that talk by having our presence as a sponsor on the jersey of one of the most exciting emerging teams today, who will be seeing a lot of action in the coming couple of seasons. It enables us to showcase ourselves to both audiences and stakeholders in the world of cricket and I am looking forward to this exciting journey through this association.”
