MUMBAI: The countdown to India’s iconic sporting event – the IAAF Gold Label Tata Mumbai Marathon 2019 is on. Over 46,000, including some of the world’s best, are gearing up for Sunday, 20th January.
REGISTRATIONS: For the 2019 edition, Tata Mumbai Marathon had launched the initiative ‘Mumkin Hai – Run for the Full’ with Mumbai Striders. The aim was to galvanize, encourage and assist amateur half marathoners to push their limits towards becoming a full marathoner. The success of this initiative is reflective in the registrations this year and for the first time, there are 8,414 participants for the Full Marathon, a 22% increase from 2018.
PRESENCE OF CHAMPIONS: 2019 edition of the event will witness Ethiopia’s Abera Kuma lead the men’s field, while the women’s field will be headlined by the defending women’s champion AmaneGobena. Along with the Six-Time World Boxing Champion, Mary Kom, as the event ambassador, the event will be graced bySouth African Comrades Marathon champion, Bruce Fordyce. Popularly known as the ‘Comrades King’, Bruce has been the winner of South Africa’s grueling ultra-marathon for an unprecedented eight consecutive years, and nine times overall.
Pradipta Bagchi, Group chief communications officer, Tata Sons, said: “The Tata Mumbai Marathon is the city’s way of celebrating achievement, perseverance and commitment. The increasing participation from not just Mumbaikars in the Tata Mumbai Marathon, but from runners across the country and globe is testament to the success of this IAAF Gold event in bringing together over 46,000 runners on one common platform every year in this city.”
He further added: “Tata Mumbai Marathon inspires everybody to #BeBetter and is a great opportunity to engage with the community, connect with youngsters and create awareness about the importance of good health.”
Ujjwal Mathur, vice president & Country head – India Business, Tata Consultancy Services (TCS), said: “This year has been momentous for Tata Sons, who celebrated at 150 years. And we at TCS celebrate 50 years of excellence. Like in the previous years, this year too we will have a large contingent of TCSers from across various geographies taking part in the Tata Mumbai Marathon. We will continue to raise funds for charity and create social awareness for health and fitness in the city. In the true sense, we will root for the spirit of Mumbai!”
MUNICIPAL CORPORATION OF GREATER MUMBAI PARTNERS TMM:
For the first time ever, Municipal Corporation of Greater Mumbai has partnered with the event to work closely in the execution and last mile disposal of all the waste generated on-course, the holding area and the event expo.
The entire route will be cleared off all the waste generated within five hours of all Race category course closure (6:00 pm on Sunday, 20th Jan)
The waste generated in the above areas will be segregated at each of location as Dry and Wet Waste. The waste generated includes – organic waste, Tetra packs, PET Bottles, packaging material & cool sponges. This dry / wet, first level segregated waste will be taken to the waste segregation stations at the MCGM Ward Office – where total segregation and last mile recycling would be actioned.
In addition to this, the other Pro-active measures taken by Procam International to ensure reduction in waste generated and management include:
Registration & Communication
§ Online Entry Forms & E-Handbooks:Reduction in paper consumption for printing forms and handbooks for applicants.
Plastic usage reduction:
§ Cloth Sling Bags given to all participants (46,500 participants)
§ Refreshments to be handed out in Cloth bags, and the refreshments would be served in recyclable cardboard boxes. (46,500 Participants)
§ Reduction in 60,000 + plastic bottles across the event. There will be designated water refilling stations in the holding area and on the course, where runners can refill their own bottles or use recyclable paper glasses.
Flex Upcycling & Greener Signage
§ Cloth signages introduced at key locations to reduce flex branding.
§ Event flex generated will be carefully slit from the frames, upcycled and reused as floor mats to sort / cover waste or as roofing sheets / bags for the marginalised. This will be undertaken by Stree Mukti Sanghatana an NGO that works with women waste-pickers.
Greener mode of Transport:
§ Train Services: Special trains arranged in the early morning hours on race day to Churchgate and CSMT.
§ Bus Services: A total of 55 buses will run upto 5:10 am from outside Mahalaxmi (western line) and Parel (central line) railway stations between 3:30 am and 4:45 am for all registered Half Marathon Participants.
§ Car Pooling: Awareness raised at Expo requesting participants to carpool on Race Day. Car parking stickers only for runners who commit to Car Pool.
Bio Waste Management:
§ All the Bio Waste generated will be transferred to Kalamboli Sewage Treatment Plant, Panvel Municipal Corporation
Procam International is also working with Greencepts Technology & Solution and HasiruDala Innovations, a social enterprise focused on creating better livelihoods for waste pickers. They are advising different eco-friendly alternatives to ensure efficient waste management.
Vivek B Singh, joint managing director of TMM race orgaanisers Procam International, said: “As we inch closer to yet another edition of the Tata Mumbai Marathon, preparations for the event are in full swing. The success of this marathon is not possible without the support from government of Maharashtra, state and civic authorities, our sponsors and partners. A new finish for the timed categories will make finish logistics easier and be beneficial for our runners. We take this opportunity to thank MCGM for partnering with us on the waste management initiative.
“With an enviable roster of professional athletes, and world record holder, Mary Kom, as the event ambassador, we are certain the 2019 edition will reach greater heights. We wish all the participants good luck as they gear up for race day.”
NEW SPONSORS: Running has become the fastest growing sporting activity in the country and to boost the eco-system further, it is imperative to have the right partners who share the same vision and belief. Procam takes pride in announcing three new partners starting with the 2019 Tata Mumbai Marathon. Along with Oakley as Performance Eyewear Partner, GoDaddy is the Domains and Online Presence Partner, and Nature Valley is the Recharge Partner.
GODADDY, Domains and Online Presence Partner: World’s largest cloud platform dedicated to small and independent ventures is the Official Domains and Online Presence Partner for the Tata Mumbai Marathon. This partnership will enable GoDaddy to reach out to aspiring entrepreneurs and business owners, participating in the events, and help them understand the benefits of having an online presence and the ease of creating a website.
NATURE VALLEY, Recharge Partner: Since 1860, the General Mills’ vision has been to “Serve the world by making food people love”. It fulfils this legacy through one of its iconic brands, Nature Valley. Made with only the best ingredients, Nature Valley granola bars provide its consumers with the energy they can depend on. Nature Valley has been very closely associated with encouraging individuals to get out of their homes and explore the outdoors. Sponsors of some of the most prestigious tennis events, this year Nature Valley has extended its association with Procam’s distance running events as the Recharge Partner.
The Tata Mumbai Marathon is proud to be have continued support from Sports Goods Partner ASICS; Channel Partner Star Sports; Fashion Partner Jabong; Hydration PartnerBisleri; Recovery Partner Volini Maxx; Timing Partner Seiko; Hospitality Partner Trident, Nariman Point; Print Partner The Times of India, Restoration Partner ORSL, Driven by Partner TATA HARRIER, Khushi Partner 98.3 Radio Mirchi; Medical Partner Asian Heart Institute; Philanthropy Partner United Way Mumbai; and Institution Partner Harmony for Silvers Foundation.
TATA HARRIER: Tata Motors, the event’s Driven by Partner and one of the leading automotive manufactures in India, announced the Tata Harrier as the official lead car for the 2019 edition.
Commenting on this, Vivek Srivatsa, head – Marketing, Passenger Vehicles, Tata Motors, said: “We are pleased to associate with the Tata Mumbai Marathon again. We have enjoyed a fruitful partnership with the event, which only continues to grow stronger. We have been buoyed by the response received during last year’s edition. This year, we are back with yet another winner on our hands. Our much-awaited vehicle and the new benchmark of SUVs, the Tata Harrier. Derived from Land Rover’s legendary D8 architecture, the Harrier will be the lead Vehicle in the race. In addition, we are also planning exciting on-ground & digital activations to engage with fans and participants at the event.”
TMM GET ACTIVE EXPO: A one-stop destination for runners, the Expo will be organized at MMRDA Ground, G Block, next to the US Consulate, Near Parini Building, Opp MCA, Bandra East, Mumbai from 16th to 19th January.
The Expo will be on between 10.30 a.m. and 7.00 p.m. on 16th to 18th January 2019, and on 19th January 2019 between 10.00 a.m. and 5.00 p.m. The Expo is also the venue for all confirmed participants from Mumbai and Outstation registered runners to come and collect their running bibs, study in detail race day instructions, familiarize themselves with all the time lines, approach plans, layout plans, security arrangements, traffic restrictions, road closures and other provisions that will come into force on Race Day.
Tata in Sports
Tata Group, a global enterprise with combined revenues of around US $100 billion, along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.
Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.
TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over.
