MUMBAI: TAM Sports has released the TAM AdEx Sports – IPL 16 Advertising Report, which has analysed data from the first 16 games of this year’s 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15.
Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
The points (for 16 Matches) that are covered in this report include:
· Count of Categories, Advertisers and Brands IPL 16
· Top Categories and Advertisers of IPL 16
· New Categories and Brands in IPL 16 compared to IPL 15
Growth in Count of Categories & Advertisers
Categories 100 (Matches 1-8) to 115 (Matches 9-16)
Advertisers 100 (Matches 1-8) to 111 (Matches 9-16)
> No. of Categories & Advertisers have increased during Matches 9-16 compared to Matches 1-8.
Top Categories and Advertisers of IPL 16 and IPL 15
> In IPL 16, Ecom-Gaming & Pan Masala retained their 1st & 2nd positions. Among the Top 5 Categories, 3 of them belonged to F&B Sector.
> The Top 5 categories together had 57% share of Ad Volumes in IPL 16. Ecom-Gaming & Pan Masala were the only common categories between IPL 16 and 15.
> Top 5 Advertisers contributed 38% share of Ad Volumes during 16 matches of IPL 16.
New Categories and Brands in IPL 16 compared to IPL 15 and Categories not in IPL 16 compared to IPL 15
> 14 new categories and 53 new brands advertised in 16 matches of IPL 16 compared to same no. of matches from IPL 15.
> Overall new categories consisted of 3 E-Commerce categories during IPL 16.
> Among the 53 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’.
> Out of the Top 5 new brands, 2 of them belonged to F&B sector and 2 from Telecom sector.
