MUMBAI: TAM Sports has released the TAM AdEx Sports – IPL 16 Advertising Report, which has analysed data from the first 25 games of this year’s 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15.
Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
The points (for 25 Matches) that are covered in this report include:
· Count of Categories, Advertisers and Brands IPL 16
· Top Categories and Advertisers of IPL 16
· New Categories and Brands in IPL 16 compared to IPL 15
Count of Categories & Advertisers in IPL 16
> No. of Advertisers during the Matches (1-12) and Matches (13-24) in IPL 16 have remained nearly stable.
> Count of categories grew in matches (13-24) during IPL 16 compared to matches (1-12).
Top Categories and Advertisers of IPL 16 and IPL 15
> In IPL 16, Ecom-Gaming & Pan Masala, retained their 1st and 2nd positions respectively throughout all the 25 matches. Whereas, during IPL 15, Ecom-Gaming retained its 1st position during all the 25 matches & Pan Masala managed to be in the Top 5 List of Categories.
> The Top 5 categories in IPL 16 together had 58% share of Ad Volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 16 and 15.
> Out of the total 5 categories, 3 of them belonged to F&B Sector in IPL 16.
> Top 5 Advertisers contributed 39% share of Ad Volumes during 25 matches of IPL 16. Sporta Technologies was the only common Advertiser in IPL 15 & IPL 16.
> During IPL 16, Sporta Technologies retained its 1st position & managed to be in the Top 5 List of Advertisers throughout all the 25 matches.
New Categories and Brands in IPL 16 compared to IPL 15 and Categories not in IPL 16 compared to IPL 15
> 18 new categories and 61 new brands advertised in 25 matches of IPL 16 compared to same no. of matches in IPL 15.
> Among the Top 5 New Categories, 4 of them belonged to F&B Sector.
> Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’.
> Among the Top 5 Categories present in IPL 15 & not in IPL 16 4 of them belonged to Ecom Category.
