MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India.
Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December.
In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.
Following the success of the first edition in 2021 in the MENA region, the latest edition of the Cup will see thousands of participants from the MENA region, India, and South Africa compete for a prize pool of $40,000 – the first prize is $20,000, the second is $15000, and the third is $5000. Registration for the transcontinental e-gaming event is now open.
Registrations for the first week of races opened on 29th November and close on 5th December, while registrations for the second week will begin on 6th December and close on 12th December. All players will get to register for their region for the leaderboard-based tournament. Twelve finalists from across the three regions will race it out on one track during the grand finale on 18th December for the big prizes.
Participating countries include the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco, and India.
This year’s Michelin Cup is capitalizing on the learning of the first pilot and is launched in collaboration with Power League Gaming, a top e-gaming specialist leading campaign strategy, production, and marketing.
As per the multi-year agreement with PlayStation in 2019, the game will feature Michelin-branded tires and introduce players to Michelin’s deep history in global motorsports, performance, and innovation.
