MUMBAI: Disney+Hotstar has appointed former Google executive Shalini Poddar as EVP and head of advertising sales.
Ms Poddar replaces Gulshan Verma who had quit Disney+ Hotstar in July to join JioAds as CEO.
Ms Poddar will be leading teams across all aspects of the streamer’s advertising business – from business planning, sales, sales strategy including pricing and formats, revenue management, operations, data partnerships, programmatic, brand lab, measurement/ROI and customer marketing.
At Google, Ms Poddar was head of Business Development, Google Play Apps — India, South East Asia & Australia. She was with the tech giant for over eight years.
With work experience of over 17 years across consulting, strategy, business development, sales, partnerships and marketing across industry verticals, Ms Poddar has also had stints with Accenture and Kotak Mahindra Bank.
