STAMFORD, Conn.: WWE and Mattel, Inc. Thursday announced a multi-year extension of their global master toy licensing agreement.
The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.
Since 2009, Mattel and WWE have developed a popular and diverse portfolio of toys currently available in more than 50 global markets around the world. WWE Action Figures have ranked as the No. 1 action figure property in the US and consistently holds a top ranking.
Mattel’s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. Over the years, WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.
