MUMBAI: Indian multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform My11Circle.
The campaign titled “Game keDeewane” celebrates the passion and dedicated support of Indian cricket fans. In a rather unique proposition, the campaign, which starts tomorrow- October 17th (with the first World Cup qualifying match), involves the reward money getting doubled, every time Team India wins the match.
The prime focus of the campaign is to commemorate the zeal of cricket fans across the nation. This idea exhibits through campaign language and messaging, ‘Dewaanokiyahan kami nahi, par inkebina game bhikuchnahi’ and ‘Game keDeewane’.
BCCI president Sourav Ganguly, one of the brand ambassadors for My11Circle, said: “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers have been the most important factor in exalting cricket to a national passion that unites our country.”
With a user base of over 25 million players, My11Circle is one of India’s top fantasy sports platforms and includes Sourav Ganguly, legendary batsman VVS Laxman, Indian Test team vice-captain Ajinkya Rahane and Hindi film superstar Ranveer Singh amongst its brand ambassadors.
