From Florida’s beaches to screens around the globe, the 67th running of the Daytona 500 (Sunday, Feb. 16), with its record $30 million purse, was broadcast to fans in more than 190 countries and territories in 26 languages, reaching over 650 million households worldwide.
Relevant to the Indian subcontinent however, there was no broadcast available for Sunday’s “great American race”.
As previously announced, Nascar has renewed its longstanding relationship with Canada’s Bell Media, and kicked off its new deal with the Daytona 500 airing on CTV and TSN. For the first time ever, races across all three national series will be available exclusively on Bell Media platforms. Nascar has also announced additional partners for the local Nascar Canada Series – with races to air on Rev TV and TVA Sports.
In Europe, Nascar renewed relationships with important long-term partners Ziggo in the Netherlands, Premier Sports in the United Kingdom and Viasat in the Nordics.
Elsewhere, New Zealand’s Three Network is back to cover Shane van Gisbergen’s first full-time Nascar Cup Series season, with Gaora Sports airing the DAYTONA 500 in Japan. Nascar also continues its partnership with FOX Sports Mexico, and will look to expand its coverage leading up to the first-ever points-paying international Nascar Cup Series race in Mexico City.
New international partners include Abema in Japan (with coverage beginning after the Daytona 500) and SportDigital in Germany.
Nascar continues to partner with IMG to secure international media rights deals outside the United States. It recently extended the partnership, expanding IMG’s advisory remit to include Latin America.
“As Nascar kicks off another thrilling season with the Daytona 500, we’re excited to once again broadcast the sport globally,” said Nick Skipper, Nascar managing director, media strategy. “The international audience is a key area of growth for our business, and we feel the combination of existing and new partnerships we have in place best position us to serve existing and potential new fans everywhere.”
In the United States, fans watched the Daytona 500 live on FOX or listened on MRN or SiriusXM Nascar Radio.
