BENGALURU: Global sports brand Puma has appointed Smita Balram as the head of corporate communications for the Indian market.
In her new role, Balram will lead the brand’s communication strategy to help further strengthen its market presence in the country.
Commenting on the appointment, Abhishek Ganguly managing director at Puma India, said: “Smita brings with her a wealth of rich and diverse experience in the field of media. Her creative vision and strategic bent of mind coupled with her strong background in business and lifestyle journalism will add a fresh perspective to Puma India’s brand story.”
Talking about her new role, Balram added: “I look forward to working with the teams, our business partners, stakeholders and the media to strategise and tap into the growth opportunities to strengthen our presence in India, which has emerged as a key market for our company globally. I am stoked to join Puma India and looking forward to long and exciting innings here.”
Balram has over 16 years of experience in print and broadcast journalism. In her previous role, Smita was associated with the financial daily ‘The Economic Times’.
