MUMBAI: The Olympics 2020 opening week clocked 69 million viewers and 5.8 billion viewing minutes on TV, according to the Broadcast Audience Research Council (BARC) India’s #MeasuringMoments campaign.
Conceptualized and executed by internal teams at BARC India with its agency AGENCY09, the #MeasuringMoments campaign has been live on BARC India’s social media channels since August 5.
The data, accessed by exchange4media, also mentioned that Assam/NE contributed the highest viewership to the multi-sports event with 27.7% followed by Maharashtra/Goa with 11.5% share in the overall TV viewership. The other three states that contributed to the overall viewership of Olympics 2020 include Tamil Nadu/Puducherry with 8.8% share, UP/Uttrakhand with 6.3%, and Kerala with 5.8% share.
e4m, quoting further from the BARC data, reports that among the sports category, hockey accounted for a 15.2% share of the overall viewership whereas Table Tennis, Badminton, and Boxing accounted for 13.7%, 12.3%, and 12.2% share of viewership respectively across sports at Olympics 2020. Meanwhile, multiple sports (including Archery, Swimming, Shooting, Gymnastics, and Weightlifting) contributed a 28.4% share of viewership.
The 16-day mega event Tokyo Olympics 2020 had commenced on July 23, 2021, and continued till August 8, 2021. India sent a 228-strong contingent (including the officials) to the Tokyo Olympics. 119 athletes competed in 18 sports represented India at Olympics 2020. The games were televised by official broadcaster Sony Sports Network on its channels Sony TEN 1, Sony TEN 2, Sony TEN 3, Sony TEN 4, and Sony Six, and also national broadcaster Doordarshan.
