NEW DELHI: Entrepreneur Raj Kundra, currently in the custody of the Mumbai police for allegedly producing and broadcasting pornographic films online,
Tuesday announced the launch of a media agency – ClearCom Media.
ClearCom Media will be operating in the cinema advertising, events, digital marketing, influencer marketing, event PR and in-film branding space, an official release states.
The announcement comes six years after the businessman was banned for life from all cricket-related activities following an investigation into match-fixing during his stint as a co-owner with wife and Hindi film actress Shilpa Shetty of the Indian Premier League franchise Rajasthan Royals.
The release further states that ClearCom Media will “leverage the expertise and the entertainment industry network of the founders along with the media experience of the ClearCom Media team to bring value to the brands that they associate with to carve out their niche and shine in their own unique areas of strength”.
Explaining the purpose behind starting the media outfit, the release quotes Kundra as having said: “Communication is the root of human relationships. Communication should be as transparent such that audiences shouldn’t have to “read between the lines” and make assumptions on their own to understand. ClearCom Media advocates clarity in thoughts, deeds and actions with a clear intent and transparency in all facets of media and entertainment business as the guiding light for success.
“ClearCom Media would enable brands to live moments of optimism and happiness through value creating memorable experiences with their customers. The ClearCom Media leadership team bringing together a wealth of more than five decades of cumulative experience in the entertainment domain would help brands realize their true worth by emotionally connect with their customers leading a better brand recall.”
As per the release, ClearCom will provide brands an opportunity to communicate their message to a captive audience in a larger than life format with an uninterrupted, uncluttered media environment and a receptive state of mind through the power of Cinema Advertising. The agency can also help brands associate with a movie premiere by creating red carpet campaigns and create a buzz to gain potential consumers.
By partnering with the right Awards and Fashion Show Sponsorships, ClearCom Media will help brands generate leads, build credibility, increase brand awareness and loyalty. Partnering with the right award increases brand credibility and provides better networking opportunities and derive industry press coverage.
ClearCom Media can help an Event get promoted through Digital Marketing along with leveraging the huge follower base of influencers to reach a wider audience and build authority of their brand with their targeted audience through Influencer Marketing. ClearCom Media can also garner brand exposure, generate awareness and strengthen the brand’s image through Event PR. Through In-film Branding, ClearCom Media can support brands by capitalizing on the mass appeal of films, reach the huge captive audience base creatively through interwoven tailor-made scripts and help create traction.
Kundra in police custody
A Mumbai court on Tuesday sent Kundra, arrested in a case related to alleged creation of pornographic films, to police custody till July 23. Kundra was arrested by the Mumbai Police late on Monday along with 11 other people.
Kundra has been named as the key conspirator by the police and booked under sections 420 (cheating), 34 (common intention), 292 and 293 (related to obscene and indecent advertisements and displays) of the Indian Penal Code (IPC) besides relevant sections of the IT Act and the Indecent Representation of Women (Prohibition) Act.
The case involves alleged creation of pornographic films and publishing them through some apps.
The crime branch of the Mumbai Police claimed before the Esplanade Court that Kundra was making financial gains through this illegal business by taking subscription fees from the users of these apps. They also said that there are several WhatsApp chats that revealed Kundra (45) was involved in the financial dealings of the app and its contents.
This is the second case that Kundra faces in connection with alleged creation of pornographic content. He had applied for anticipatory bail last month in connection with a case registered earlier by the Maharashtra cyber police in 2020. In that case also, the cyber police had registered an FIR against various platforms, which, they alleged, were involved in showcasing pornographic content. The sessions court is yet to hear the anticipatory bail plea.
