CHENNAI: The Tamil Nadu Premier League (TNPL) has financial conglomerate Shriram Capital Ltd and RKSV Securities Pvt. Ltd-owned digital investment platform Upstox as official partners.
“TNPL’s objective of reaching out to talent from the interior parts of Tamil Nadu is a perfect fit with our philosophy of serving the under-served and addressing the common man. Just like TNCA, which has a glorious past in India’s cricket history, we also have a strong foundation, having been in this business for the last five decades. It is the coming together of two strong teams,” said D. V. Ravi, managing director and chief executive officer, Shriram Capital.
TNPL’s association with Upstox is for a period of two years.
For Upstox, Tamil Nadu is one of the key markets. Around 60 percent of Upstox’s customers from Tamil Nadu are first-time investors and over 15 percent are women investors. This partnership will further strengthen Upstox’s foothold in Tamil Nadu and other parts of southern India, the company said in a press statement.
Shrini Viswanath, co-founder, Upstox, said, “TNPL has made cricket enjoyable and engaging. Similarly, at Upstox, we’re seized with the idea of fostering an investing culture, in which people don’t see investing as a chore, but rather as something easy and engaging. This partnership will significantly contribute to increasing financial literacy and promoting an investment culture across the state. We want to be the go-to partner for the next generation of traders and investors.”
K. Shivakumar, chairman, TNPL, said: “Joining hands with Upstox can create a huge positive impact on the financial aspirations of the viewers watching this league, particularly for the millions of Indian youth who are seeking to learn about equity investments.”
