MUMBAI: With a week left for Tokyo Olympics to start airing on Sony Pictures Sports Network (SPSN) channels, 15 sponsors have come on board the network so far.
“The co-presenting sponsors are Coca-Cola, Amul, JSW, MPL, and Hero MotoCorp. The associate sponsors include AMFI, RBI, Visa, Lenovo, Byju’s, and Herbalife Nutrition. There are a lot of discussions happening as there is lot of time. Brands also come while the event is happening,” Rohit Gupta, SPNI, chief revenue officer, Ad sales & International Business, told Moneycontrol.
He added that the number of sponsors can go up to 20.
“The response for sports outside cricket has been increasing in the last few years. So that’s been on an uptick now. Brands are looking at big and important global sporting events to advertise and we have seen this in the last four years and also saw this with Euro 2020,” Gupta told the Reliance-owned business news platform.
The Games, which will start from July 23 and run till August 8, will air on Sony Six, Sony Ten 2, Sony Ten 3 and Sony Ten 4 channels.
