HONG KONG: UFC, the world’s premier mixed martial arts organization, and Crypto.com Wednesday announced a long-term partnership that represents the crypto platform’s latest strategic move to connect with mainstream consumers.
Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com to place their branding on UFC fight kits as worn by UFC athletes in competition, as well as fight kit apparel worn by the athletes’ corner men/women. From the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts.
Crypto.com will also receive the designation of UFC’s first-ever Official Cryptocurrency Platform Partner, creating a new sponsorship category for UFC.
According to CNBC, the sponsorship is worth $175 million and will run for over 10 years.
Crypto.com, which claims to have over 10 million users worldwide, has led the industry in sports sponsorships, last week announcing that the company became the first Official Cryptocurrency Sponsor and NFT Partner of F1. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team (Aston Martin Cognizant Formula One), the first to partner with an NHL team (Montreal Canadiens), and the first to partner with a professional sports league (Lega Serie A).
“This is a partnership between two companies that are the best at what they do,” said UFC president Dana White. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
“It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency,” said Kris Marszalek, co-Founder and CEO of Crypto.com. ”This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
Branded integrations and entitlements
In addition to the massive exposure of the Crypto.com logo placement on UFC fight kits, the partnership offers Crypto.com a wide-range of integrations into UFC assets. Crypto.com will have a branded presence inside the Octagon during all Pay-Per-View events and during Dana White’s Contender Series. Crypto.com will also be integrated into UFC content on both linear and digital platforms, including live broadcasts, Pay-Per-Views, and UFC-owned social media channels. Crypto.com-branded assets will debut this Saturday, July 10, in Las Vegas during UFC® 264: POIRIER VS. MCGREGOR 3.
