MUMBAI: Well, the numbers have clearly backed up the “intuitive feel” that the ongoing UEFA Euro 2020 has had Indian viewers “glued in”. Football fever is sweeping fans across the world and India is no different.
Euro 2020 has performed very well in terms of ratings on TV with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of Euro 2020 in the group stage from 11th to 18th June.
Key highlights
· In terms of average Impressions, viewership for Euro 2020 is almost three times the viewership of the 2016 edition. (BARC, All India Urban+ Rural, CS 2+, LIVE match impressions)
· The entire coverage of the first 21 matches of the tournament has been watched by 37 million viewers on the Sony Sports Network till date (BARC, All India, CS2+, Cumulative reach of LIVE matches wraparound shows+ highlights+ repeats on SPSN)
· The most watched game till date has been the Hungary vs Portugal game, which was watched by 8.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
· The Denmark vs Belgium game was the second most watched till date, with 7.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
· The Hindi feed for the LIVE matches has been watched by close to 12 million viewers across the country till date.
· The Malayalam and Bengali feed for the LIVE matches has been watched by close to 6 million viewers on Sony Six. (BARC, CS 2+, LIVE match cumulative reach)
The great viewership received for Euro 2020 in the group stages is an evidence of cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on Sony Pictures Sports Network.
Watch Euro 2020 LIVE on SONY TEN 2, SONY TEN 3, SONY SIX and SONY TEN 4 channels
Date Time Match
26/06/21 09.30 pm Wales vs Denmark
27/06/21 12.30 am Italy vs Austria
27/06/21 09.30 pm Netherlands vs Czech Republic
28/06/21 12.30 am Belgium vs Portugal
28/06/21 09:30 pm Croatia vs Spain
29/06/21 12.30 am France vs Switzerland
29/06/21 09:30 pm England vs Germany
30/06/21 12.30 am Sweden vs Ukraine
