DUBAI: The International Cricket Council (ICC) on Thursday announced a major long-term partnership with digital stockbroking firm Upstox (aka RKSV Securities).
The partnership will encompass all ICC events until the end of 2023, starting with the inaugural World Test Championship final between India and New Zealand, to be held from June 18 to 23 June in Southampton, the UK.
Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With 4 million+ customers onboarded, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, as the brand continues to execute its vision of making financial investing easy, equitable, and affordable for all.
Speaking on the association, Anurag Dahiya, chief commercial officer, ICC, said: “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than 5 senior-level World Cups across Men’s and Women’s cricket.”
Commenting on the partnership, Ravi Kumar, co-founder & CEO, Upstox, said: “We are delighted to be the official partner of the ICC. There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”
Besides the World Test Championship Final 2021, the events covered under the partnership are: Men’s T20 World Cup 2021, U19 Men’s Cricket World Cup 2022, Women’s Cricket World Cup 2022, Men’s T20 World Cup 2022, Women’s T20 World Cup 2023, followed by the World Test Championship Final 2023, Men’s Cricket World Cup Qualifier 2023 and the Men’s Cricket World Cup 2023.
