MILAN: Serie A has brought in the big artillary in its ongoing fight against online piracy, agreeing a deal with Google that will see the technology giant remove video apps from its content platform that enable users to illegally watch live games.
“Google has removed from its Play Store apps illegally reproducing contents owned by Serie A,” the league said in a statement.
Under the new agreement, Google will use “innovative instruments” to detect any future copyright infringement, the league further said, without elaborating.
“We have achieved great results in the fight against piracy, but we cannot let our guard down because organised crime is always finding new ways to damage our sector, to the detriment not only of the rights holders, but also of licensees and fans,” said Luigi De Siervo, Lega Serie A chief executive.
He added: “We will soon reach a level of protection unique in the world.”
Fabio Vaccarono, chief executive of Google Italia, added: “The fight against piracy represents a constant commitment for Google, also through the development and continuous improvement of ad hoc technologies and dedicated programs, available to content owners to protect their rights on our platforms.
“Meetings and dialogue with rights holders are essential for a quality result. The successful collaboration with Lega Serie A is proof of this.”
