BENGALURU: In a first for Google, the tech behemoth has inked a web stories partnership with Disney+ Hotstar for the onngoing Indian Premier League.
Under the partnership, Google users who search #IPL or their favourite teams will get live in-game web story match highlights during and after the game directly from Disney+ Hotstar.
“Excited to share our first ever #ipl2021 #webstories partnership with Hotstar live for every game this season. Just Search #IPL or your favourite team to get live in-game web story match highlights during and after the game directly from Hotstar,” Anuvrat Rao, Google’s head of Search Product Partnerships, APAC, shared in a LinkedIn post.
“This compliments the ability to get official live stream links and post game highlights that have become a staple each season. Massive congrats to my stellar team of Prashant Kumar Nandita Rao Karan Agarwal along with the incredible team at Hotstar for pulling this off. Glad that during these difficult #covid times, with #socialdistancing and fans missing out on the action in stadiums, we are able to do our part to bring more of the #IPL magic to your homes directly.”
IPL 2021 is available in eight language feeds including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and the newly added Marathi feed on Disney+ Hotstar.
Exchange4media reports that the streamer has onboarded 15 sponsors for IPL’s 14th edition in Dream11, Upstox, Vimal Elaichi, MX TakaTak, Unacademy, Swiggy, PhonePe, Parle Agro, Mutual Funds Sahi Hai, PharmEasy, Livspace, Amazon, CoinSwitch Kuber, Xiaomi India, and CRED.
