MUMBAI: Short form video app MX TakaTak has announced that it is the official short form video partner for seven Indian Premier League franchises – Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.
MX TakaTak has also announced the #KhelTakaTak challenge that allows its users to get up close and personal with their favourite cricket players through a live meet-and-greet, as well as the chance to win merchandise.
Karan Bedi, chief executive officer, MX Player and MX TakaTak, said: “We’re thrilled to be celebrating India’s national obsession on our platform as the official short video partner of the seven teams. Our aim has always been to entertain our diverse user base and through this innovative association, users will get a sneak peek into the fun side of cricket, the lives of their favourite teams and cricketers as well as a chance to participate in this year’s tournament fervour with our engaging #KhelTakaTak challenges.”
