HYDERABAD: TCL is extending its association with Indian Premier League franchise Sunrisers Hyderabad for a second consecutive year.
The Chinese consumer electronics major declared that the continued partnership for the upcoming IPL underlines TCL’s commitment to creating and delivering best-in-class entertainment experiences to India’s rapidly-growing customer base, while cementing its market position across the country.
Mike Chen, general manager, TCL India, said: “SRH has consistently demonstrated consistency through its dashing performances and gained wider traction among Cricket fans. Joining forces with them once again will help us augment our reach and popularity across India. It also allows us to reiterate our vision of promoting sports and create great cricket moments for our customers.”
Commenting on the association, K Shanmugham, CEO, Sunrisers Hyderabad, said: “We are very excited to partner TCL for the upcoming season of the Indian Premier League. TCL is an eminent brand and we see an incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”
The brand had come on board as SRH’s official sponsor last year. It had also hosted a virtual Greet & Meet session with David Warner, Khaleel Ahmed and Manish Pandey, allowing fans to interact with these star players through interesting Q&A rounds and hence, building a greater connection with the audiences.
To strengthen its product portfolio, TCL has recently launched P725, India’s first Android 11 TV with an external camera for video calling and Healthy Smart AC Ocarina, which comes with B.IG Care & UVC Sterilization Pro that lays claim to removing more than 98.66% bacteria.
The brand is not only expanding its range of products but also plans to increase engagement with its audience.
