KATHMANDU: Seven by MS Dhoni, the sportswear brand fronted by the former India captain, has signed on as principal co-sponsor for the upcoming edition of the franchise-based Everest Premier League, scheduled to be held in Nepal from September 25 to October 9.
Seven will provide cricket kits and clothing to all six franchisees in the twenty20 league. However, financial terms were not disclosed.
EPL managing director Aamir Akhtar and Arun Pandey, chairman & MD, Rhiti Group, which manages Dhoni’s business interests, signed the agreement at a function here Sunday.
“We are extremely excited for our collaboration with Everest Premier League as it would help us to be part of this breathtaking festival of cricket here in Nepal. This is a huge opportunity for us as it will help us to expand and reach out to more and more people,” Pandey said.
as far as reaching out is concerned, the company plans to open three outlets in Kathmandu over the next two years.
“Keeping business aside, here at SEVEN we have always strived for the growth and promotion of sports and we look forward to work with Everest Premier League for the development of Cricket and in fact, the entire sports industry here in Nepal,” Pandey further added.
“It’s heartening to see how Everest Premier League is slowly & gradually building a reputation of being one of the premier cricket leagues in the world. This association will help us to reach out to a wider array of viewers & will significantly help in the development & promotion of Cricket in Nepal,” Akhtar noted.
